Essay Plan

Institutions and Audiences

Discuss the issues raised by the institutions' need to target specific audiences within a media industry which you have studied.


Introduction
- Outline Institutions (Working Title, Film 4, Handmade Films) and context.

Production Practices
- Where the Institutions are based and who they are.
- What films they are involved in.
- Target Audience e.g. Working Title - Wimbledon - UK/US broad audience appeal - casting - setting - scripting.

Distribution and Marketing
- 2 Films where the same company has done things differently to achieve specific results e.g. Film 4 - Slumdog Millionaire and Yasmin.

Use of Technology
-How the Production companies use technology such as the Internet, 3G, DVD, Blu Ray etc. Specific example of films that have been distributed with this in mind.

Audience Challenges
- People don't go to the cinema, but they buy the film. Find example where audience have thought they will buy the film or watch it online, instead of going to the cinema.