Essay Plan

Institutions and Audiences

Discuss the issues raised by the institutions' need to target specific audiences within a media industry which you have studied.


Introduction
- Outline Institutions (Working Title, Film 4, Handmade Films) and context.

Production Practices
- Where the Institutions are based and who they are.
- What films they are involved in.
- Target Audience e.g. Working Title - Wimbledon - UK/US broad audience appeal - casting - setting - scripting.

Distribution and Marketing
- 2 Films where the same company has done things differently to achieve specific results e.g. Film 4 - Slumdog Millionaire and Yasmin.

Use of Technology
-How the Production companies use technology such as the Internet, 3G, DVD, Blu Ray etc. Specific example of films that have been distributed with this in mind.

Audience Challenges
- People don't go to the cinema, but they buy the film. Find example where audience have thought they will buy the film or watch it online, instead of going to the cinema.

L4YER CAK3

I have just done a media case study on 'Layer Cake', otherwise known as 'L4YER CAK3'. I found it particularly interesting how they advertised the movie. One way of doing so was to put the very attractive Sienna Miller in her underwear on a poster saying 'Layer Cake'. This was good advertising as the target audience for the film was male, and so having an extremely good looking blond, posing in her underwear, immediately attracts the average males eye, and so intrigues them into what the film is about, and finally makes them go to watch the film itself. Another point i picked up on was the fact that although Sienna Miller had a minor part in the actual motion picture, she was used as a main sales device, putting her on the front and back cover of the DVD box, and on a lot of the promotional posters. Again this was in order to attract the male audience. After all, what more could a guy want in a movie than a sexy blond in her underwear?



In the end, deservingly, 'Layer Cake' made a smashing $11,850,214 worldwide gross.